A customer reaches your product page but cannot select a size by keyboard. Another reaches checkout but cannot tell which field failed validation. A screenshot review will miss both problems.
Review method, September 28, 2026: This is a store-testing checklist based on WCAG 2.2 and WooCommerce’s accessibility guidance. We have no measured conversion lift from fixing these issues. The sales figures previously shown here were an illustrative calculation and have been removed. AmazingPlugins publishes the plugin linked below.
Run a short audit on the purchase path
Open the homepage, a product page, cart, and checkout. Use WAVE or the axe browser extension to look for errors. Then use a keyboard to try the complete path. An automated scan cannot tell whether a customer can complete payment.
| Barrier to check | Where it often appears |
|---|---|
| Image with no useful alternative | Product and variation galleries |
| Control with no accessible name | Icon-only cart, filter, or quantity buttons |
| Low text or control contrast | Sale prices, placeholder text, focus outlines |
| Focus that disappears or gets trapped | Popups, cart drawers, sticky headers |
| Error that does not identify the field | Checkout and account forms |
| Update that is not announced | Cart count, shipping total, stock message |
Start at a product page and press Tab. Use Shift+Tab to go backward and Enter or Space to activate controls. Select a variation, add it to cart, change a quantity, and attempt checkout with an empty required field. Write down the URL and the exact step where the path breaks. Retest after the theme or checkout extension changes.
The free AP Accessibility Fixer for WooCommerce offers nine targeted fixes in its 1.5.1 release, including an empty product-image alt fallback and selected focus styles. It does not measure conversion or repair every checkout control. Use the screen reader testing guide for a deeper pass and the checkout guide to investigate payment barriers.